Webster University Thailand
"Students don't learn about other cultures - they experience them every day. This rich multicultural environment is part of our mission of developing global citizens."
- Ratish Thakur, Rector Webster Thailand Campus

BA Management Emphasis – Marketing

Day ClassesFull Time ProgramFull Time Program

Students may seek either an academic major or minor in marketing.

Emphasis in Marketing

The marketing major prepares students with the marketing skills and business acumen necessary for professional and personal success in today’s global business environment. The curriculum provides a balanced course of study that exposes students to a common body of knowledge and leads them to understand marketing processes and situations, think independently, communicate effectively and appreciate their own and other cultures. Students with a major in marketing will be well-positioned to enter a broad spectrum of marketing positions in private and public corporations, marketing agencies or entrepreneurial endeavors.

Objectives

The student who graduates with a major in marketing will be able to

    • Critically evaluate marketing situations and make informed marketing decisions.
    • Explain the universal marketing processes for consumer and organizational markets in a domestic and global marketplace.
    • Describe the complex nature of global corporate ethics and the social responsibility of organizations in the conduct of marketing activities.
    • Demonstrate competency in technological applications used by the marketing professional to report key data and recommend management strategy and action plans.
    • Demonstrate effective written and oral communication skills consistent with the professional marketing environment.
    • Evaluate the political, cultural, economic, legal and trade regulation issues as they relate to marketing.
    • Develop skills in relevant use of computer softwares.

Degree Requirements
A minimum of 128 credit hours consisting of the following:

    • 36 required credit hours
    • Applicable university global citizenship or general education program hours
    • Electives

Required Courses

ACCT 2010 Financial Accounting

3 hours

ACCT 2025 Managerial Accounting

3 hours

ECON 2020 Principles of Microeconomics

3 hours

ECON 2030 Principles of Macroeconomics

3 hours

MNGT 2100 Management Theory and Practices

3 hours

MNGT 3280 Introduction to Business Law

3 hours

MNGT 3400 Human Resources Management

3 hours

MNGT 3500 Marketing

3 hours

MNGT 3510 Advertising

3 hours

MNGT 4330 International Marketing

3 hours

MNGT 4570 Marketing Research

3 hours

MNGT 4920 Marketing Strategies (Overview)

3 hours

Download the Study Plan

Send us an inquiry

First Name *

Last Name *

Email *

Nationality *

Phone (inc. Country Code) *

Field of Interest *

Semester / Term *

Message *


Please leave this field empty.

Please enter the code:
captcha


Application Deadlines
Term Application Deadline Orientation Date
Summer 2014 25-Apr-2014 15/16/17-May-2014
Fall I 2014 1-Aug-2014 21/23-Aug-2014
Fall II 2014 3-Oct-2014 27-Oct-2014
Spring I
2015
19-Dec-2014 8/10-Jan-2015
Spring II
2015
20-Feb-2015 16-Mar-2015
     
     

Top Tier Ranked