It's more than just selling a product. The fast-paced world of advertising and marketing communications is about connecting people in creative ways, reaching specific target audiences and selecting the appropriate means of promotion.

Webster University's School of Communications is a great place to start. Advertising and Marketing Communications majors learn all phases of the communications process through hands-on experience — planning, budgeting, creative strategy development, copywriting, media planning, research and production of single pieces and integrated campaigns.

Students majoring in advertising and marketing communications gain an understanding of all the marketing communications tools available to promote a business or organization's goods and services, including: newspaper, magazine, collateral, radio, television, place-based, and direct advertising; public relations and publicity; and trade and consumer promotions and shows.

Most students also take on an internship. Recent opportunities include: Satchi & Satchi, Price Water House Coopers, The Nation Multimedia, Brand Asia, Brand Age and Google. Students, before they graduate, also undertake a major role in planning and executing a multimedia advertising campaign.

Important note for transfer students: Entry into this major as a junior or senior is limited. To improve admission prospect and ensure proper course sequence, junior and senior transfer students should apply for admission to the Spring or Summer semesters. All transfer students should plan on a minimum of five full semesters at Webster University.

Portfolio Review Course Requirements

• ADVT 1940 Introduction to Marketing Communications

• ADVT 2550 Creative Strategies for Advertising

• MNGT 3510 Advertising

Degree Requirements

Required Courses

*Capstone Course

In addition, a minimum of 6 credit hours from the following: