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Students majoring in advertising and marketing communications gain an understanding of all the marketing communications tools available to promote a business or organization's goods and services, including: newspaper, magazine, collateral, radio, television, place-based, and direct advertising; public relations and publicity; and trade and consumer promotions and shows. Students learn all phases of the marketing communications process through hands-on experience in planning, budgeting, creative strategy development, copywriting, media planning, research, and production of single pieces and complete integrated campaigns.
Portfolio Review Course Requirements
• ADVT 1940 Introduction to Marketing Communications
• ADVT 2550 Creative Strategies for Advertising
• MNGT 3510 Advertising
Degree Requirements
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60 required credit hours |
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36 general education credit hours |
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32 elective credit hours |
Required Courses
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EPMD 1000 Introduction to Media Production |
3 hours |
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MEDC 1010 Introduction to Mass Communications |
3 hours |
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MEDC 1050 Introduction to Media Writing |
3 hours |
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ADVT 1940 Introduction to Marketing Communications |
3 hours |
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COAP 2020 Desktop Publishing |
3 hours |
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PBRL 2100 Fundamentals of Strategic Communications and Public Relations |
3 hours |
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MEDC 2200 Ethics in the Media |
3 hours |
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ADVT 2550 Creative Strategies for Advertising |
3 hours |
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MEDC 2800 Cultural Diversity in the Media |
3 hours |
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ADVT 2910 Writing for Advertising |
3 hours |
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ADVT 3500 Visual Communication for Advertising and Public Relations |
3 hours |
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MNGT 3510 Advertising |
3 hours |
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ADVT 4040 Advertising Production (Print, Television, Radio, or Internet) |
3 hours |
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MEDC 4100 The Law and the Media |
3 hours |
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ADVT 4190 Advertising Research |
3 hours |
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ADVT 4910 Advertising Campaign Production* |
3 hours |
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MEDC 4950 Professional Media Practicum or ADVT 4620 Senior Overview |
3 hours |
*Capstone Course
In addition, a minimum of 6 credit hours from the following:
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PBRL 2920 Writing for Public Relations |
3 hours |
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COAP 3010 Advanced Applications Topics: Advanced Desktop Publishing |
3 hours |
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ADVT 3150 Topics: Advertising |
1-3 hours |
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PBRL 3200 Specialized Publications |
3 hours |
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ART 3850 Topics in Studio Art: Photoshop
1-3 hours or
PHOT 3190 Digital Imaging 3 hours |
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ADVT 3910 International Advertising |
3 hours |
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PBRL 4050 Special Events |
3 hours |
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ADVT 4200 Media Planning, Buying, and Selling |
3 hours |
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MNGT 4510 Advanced Advertising |
3 hours |
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MEDC 4550 Interactive Media |
3 hours |
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ADVT 4700 Professional Development in Advertising/Marketing Communications |
3 hours |
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PBRL 4800 Media Relations |
3 hours |
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PBRL 4920 Public Relations Campaign |
3 hours |
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B.A. in Media Communications
